Marketing automation platform (now Adobe Marketo Engage) for demand generation, lead management, and multi-channel campaigns. Named as one of the go-to-market tools Henrique Sakai architected into Salesforce alongside HubSpot when building integrated revenue operations at earlier companies.
Original research touching Marketo. Each study states its sample and method.
How LeanScale runs delivery where Marketo is involved.
Real engagements involving Marketo.
A cybersecurity company's marketing-ops team was hand-correcting lead tier and channel values every week to keep dashboards defensible. LeanScale repl…
A late-stage software company committed to moving off a legacy marketing automation platform onto a new one. The single most valuable thing we did was…
A software company's marketing ops team had hand-fixed the same four CRM exception reports for years — blank sources, mis-stamped tiers, missing tier …
A marketing-technology company's demand-generation team inherited a brand-new Clay workspace with no in-house expertise and a finite credit balance. L…
Conversation, not measurement.
Andy Mowat on where scaling companies neglect the fundamentals — enablement, data foundations, GTM tooling, and the RevOps career
Kevin White on AI bot traffic, AEO, and the future of digital marketing
Theo Pavlich on hiring RevOps talent for curiosity over pedigree, why an unconventional background is an edge, and taming GTM tool sprawl
LeanScale Chief Architect Henrique Sakai on the five CRM foundations that make your revenue data trustworthy