Professional social network and the primary place most B2B ICPs are reached.
Original research touching LinkedIn. Each study states its sample and method.
How LeanScale runs delivery where LinkedIn is involved.
Every Attribution project moves through the same four phases. Know what you produce in each — and know that, like CPQ, this is a project you win or lo…
Most playbooks start at Blueprint. This one starts before that — with three things that have to be true before you are willing to run the project at a…
Real engagements involving LinkedIn.
Every event produced a spreadsheet in a different shape and marketing was hand-researching names to make lists loadable. We built a duplicated-templat…
A software vendor's buying signals were unusually public — public listings, procurement records, social posts — and none of it was reaching the SDR te…
A cybersecurity software company needed to prove its inbound leads were actually being worked. LeanScale measured the full lead-to-first-touch chain, …
Conversation, not measurement.
Jonathan Hunt on owned media, the build-vs-partner-vs-acquire playbook, the video-first flywheel, and why HubSpot is officially calling time on inbound
Leysan Zigangirova (CMO, Async) on marketing AI products, getting visible inside LLMs, and surviving the Podcastle → Async rebrand
PartnerStack CRO Mike Head on AEO, why LLMs trust third-party content, and how partnerships became the highest-leverage growth channel
Josh Heller (Coactive AI) on market annealing, the CRO's real job, and why clarity beats doing more
Alex Shartsis on why speed beats perfection, the eroding CRM moat, and building GTM for an AI world
Benjamin Hoehn on ICP-first content, founder-led marketing, and using AI to accelerate — not replace — the fundamentals
VinnCorp co-founder Khurram Kalimi on why authenticity beats automation, treating your brain like an LLM, and building a network that opens doors
Vlad Cazacu on building Flowlie, running fundraising like a real process, and why raising is 80% preparation
Zayd Ali on building Valley — the AI SDR for LinkedIn — and the shift from V1 blast outbound to V2 relevance
Amplemarket founder Micael Oliveira on building a consolidated, AI-plus-human GTM platform — and why signals and timing beat volume
Mario Paganini on brand as the last non-commoditized advantage, the two questions that start every rebrand, and how to split budget between brand and demand
Michael Preuss on active leadership, AI-first teams, and building in the wartime era
David Weiss on matching the methodology to the motion — and why fundamentals beat silver bullets
Ocean.io founder Michael Heiberg on vector-based lookalike targeting, micro-targeting over mass outreach, and the two generations of GTM AI
Sophie Buonassisi of GTM Fund on the surfer/wave/surfboard framework, earned secrets, what real traction looks like, and the fundraise red flags investors can't unsee
Christina Brady on how Luster diagnoses and predicts sales-team skill gaps before they erode revenue
Luella's Mustafa Saeed on AI guardrails, email deliverability, and keeping humans in the loop in GTM
Alex Brower on graduating RevOps from a ticket-taking service center to the strategist in the planning room — and running planning as a real-time closed loop.
Bernardo Alves on chart crimes, cherry-picked metrics, and why data lies the moment you look at it