Owner of Facebook and Instagram and a dominant paid-social advertising platform. Cited as a paid-media benchmark against which HubSpot measures the earned-media value of its owned content.
www.meta.com ↗Jonathan Hunt on owned media, the build-vs-partner-vs-acquire playbook, the video-first flywheel, and why HubSpot is officially calling time on inbound
Mike Choi on building Koah, the monetization layer for AI apps, and why every paradigm shift reinvents advertising
Kevin White on AI bot traffic, AEO, and the future of digital marketing
Luella's Mustafa Saeed on AI guardrails, email deliverability, and keeping humans in the loop in GTM
Dan Friedman on building Moxie as an all-in-one, running a sub-10% go-to-market team, and winning an embarrassingly small TAM