The revenue operations platform for territory planning, quota management, and commissions — an execution layer that sits on top of the CRM (built natively on Salesforce and ServiceNow). It provides what-if territory modeling (firmographic, 'smart plan' balancing, and geography), coverage and capacity planning, quota-gap analysis, and automated go-to-market policies (holdover, lead/account routing, new-hire, and termination rules) to tamp down Q1 chaos. Founded roughly a decade ago by a former Salesforce leader who managed a 150-person team on ~1,500 spreadsheets; Fullcast later acquired Atrium for sales BI and coaching. Pete Shelton was a customer before becoming CRO.
www.fullcast.com ↗Guy Rubin on the $78B revenue benchmark, the ICP-vs-TAM trap, and why AI on a broken GTM makes everything worse
Pete Shelton (CRO, Fullcast) on the CRO Dilemma, continuous planning, and becoming the operator your CRO can't run the business without