Revenue intelligence platform that plugs into email, calendar, and phone systems to automatically fix dirty CRM data, build a people graph of every customer relationship, and score engagement out of 100 — then benchmarks go-to-market motions, prompts sellers inside the Salesforce opportunity record, and delivers quarterly 'revenue insights as a service' to leadership. Publishes an annual GTM Benchmark Report with Pavilion. Guy Rubin is founder and CEO. Transcribed variously as 'Epster,' 'Epsil,' 'EPSA,' and 'Ebster' by the ASR.
www.ebsta.com ↗Commercial leader at Ebsta, the revenue intelligence platform; a decade in SaaS helping businesses do more with their data.
Founder & CEO of Ebsta, the revenue intelligence platform behind the annual GTM Benchmark Report (with Pavilion); Pavilion CEO ambassador.
Guy Rubin on the $78B revenue benchmark, the ICP-vs-TAM trap, and why AI on a broken GTM makes everything worse
Ebsta founder Guy Rubin on the 2025 B2B Sales Benchmark Report — sales velocity, deep ICP over TAM, and ruthless qualification.
Ebsta's Adam Roberts on the data foundation behind revenue intelligence — relationship scoring, AI qualification, pipeline visibility, and bottoms-up forecasting
Guy Rubin on Ebsta's 2025 GTM Benchmark Report — ruthless qualification, the 11x velocity delta, expansion revenue, and why you fix dirty data with a machine, not sellers