Google's video platform and HubSpot's primary owned-media channel (17 channels). Recommended as the testing ground for a video-first strategy because its scale yields the richest early audience signal.
How LeanScale runs delivery where YouTube is involved.
Conversation, not measurement.
Jonathan Hunt on owned media, the build-vs-partner-vs-acquire playbook, the video-first flywheel, and why HubSpot is officially calling time on inbound
Leysan Zigangirova (CMO, Async) on marketing AI products, getting visible inside LLMs, and surviving the Podcastle → Async rebrand
PartnerStack CRO Mike Head on AEO, why LLMs trust third-party content, and how partnerships became the highest-leverage growth channel
Christian Peverelli on AI-native outbound, the death of spam, and putting agency-grade prospecting in one operator's hands
Sophie Buonassisi of GTM Fund on the surfer/wave/surfboard framework, earned secrets, what real traction looks like, and the fundraise red flags investors can't unsee