20:48 people flexibility back in their lives, right? Or the ability to give them time back, which I would argue is the most valuable asset in the world. And, you know, to be with their family, not miss certain moments, etc. How important is that to you as a business, right? You may just say it's not, right? And we don't care. And, you know, we haven't -- there's enough talent in, you know, Springfield that we're going to be able to meet our talent needs and we feel strongly that work is work and, you know, you're paid and so your time is our time and that's it, right? And if that's you, that's fine, right? That's okay. But
21:31 if you do value those other things and if there is a way to do it and that way is getting increasingly easier and easier with the advent of modern tools. >> What are some good technologies you've seen? Because I think I've seen some like virtual office platforms. I've seen other, you know, very, very well built out presentation and meeting platforms that are specifically for like off-sites. Is there anything that you say, hey, I've seen this, it's worked really well and people trying to build a culture remotely should use this? >> I'm not too much an expert in like the virtual collaboration space. I mean, we have,
22:16 you know, messaging and Zoom and, you know, pick your platform kind of thing. I think all that's great. I think most companies have adopted, you know, sort of those basic things. I haven't seen honestly too much novel there. I think, again, where we tend to focus is what tools can we use and deploy to help make orchestrating folks inside space or in coming together that much easier? That, you know, shifts the burden off of the employee, makes the administrative aspects of it, you know, very, very easy, if not fully autonomous, which is, you know, kind of quickly where we're getting to. You know, AI nowadays is
23:00 good enough that it can read various signals from across the enterprise. It can understand team connections, people connections, what space requirements those teams and people may need, who should be with whom, when, right? And then understand also a level of collaboration dynamics that transcends the org chart to really infer like that proper grouping of folks on a day-to-day basis within space, and then actually do that. It can actually then allocate. And so that is sort of, I think, the next frontier of things in saying we can now adopt this autonomous model that's constantly monitoring data from around the enterprise
23:52 in a way that humans could never have done in real time and continuously to optimize for right people in the right place at the right time on a day-to-day inconsistent basis. Is there anything in the data that has surprised you about what can increase productivity or satisfaction when considering how people are working in space? Surprising. I mean, I guess maybe a lot of times when we look at the starting point that companies have when it was a very, when, you know, there was variability due to some hybrid level choices available, and how inefficient humans are at self-organizing. That was a bit surprising, right? Because,
24:55 you know, in the line of our work and we first, you know, kind of see, well, what's your starting point here? It's just hard, right? You know, it's just very, very hard, especially with large companies, right, and very complex workflows and team interactions. Trying to get that right, like when you tell a group of folks, like, hey, figure it out, right, and here's like some basic things you can use to, you know, signal to each other or indicate what, you know, what you're going to do and whatnot. Like, it doesn't get the needle very far. Going back to this again, I just think it's a much more complex problem than people appreciate,
25:39 and I think the data that you have access to that you're seeing shows that as well, and I think there needs to be more investment in getting this right, because when you do get it right, I've worked in some very vibrant cultures before the pandemic, post pandemic, and you can tell the difference of when people are intentional about facilitating that culture, and like you said, not putting the onus on the employee to do it themselves or to figure it out amongst themselves, but intentionally creating those opportunities to collaborate and connect, it shows up in the results too. Productivity, satisfaction, retention, recruitment,
26:24 it just really greases everything to make everything smoother. So what you just said, you know, it reminds me of when I was in my well-being employee experience days, like, we used to talk a lot about reciprocal care, and this loop, if you will, where if the company really demonstrated care for the employee, and that was felt and it was tangible, the employees will reciprocate that care back into the business, probably with dividends, right, and one of the most profound ways I think that employees can feel cared for is with respect to their time, right, and the type of life that you allow them to
27:06 live, and that's where they'll fight, right, they will put themselves back into that job, they will fight for your business, they will go the extra mile, they will stay, they will work to keep that job even for lower compensation, statistically speaking, right, because that's how much they value these things, overwhelmingly. And so if you kind of get into that mindset of like, yeah, like, it's work, but that care is going to come back to us, and then some, that's where, you know, companies really get excited about, well, how do we figure it out? Yeah, and it's probably one of the most important problems for your company to solve. Agree, 100%. Yeah.