Neel Kamal is a serial entrepreneur and the founder of AdamX, an AI-first company that builds a 'synthetic buyer' — a large language model trained to think like a customer's buying committee — to help B2B companies see their go-to-market through the buyer's eyes. Before AdamX, which he formally started in April 2024, Neel founded BoostUp, a revenue-intelligence platform, where the persistent question of why conversion was never 100% led him to study the B2B buyer journey and the shortlist dynamics that decide most deals. His work centers on modeling how buyers actually perceive vendors, scoring buyer journeys against competitors, and using AI to analyze sales calls at a scale no human team could match.
“It's such a big paradigm shift. I don't think it's even like internet. It's like fire, a discovery of fire. We are still figuring out what to do with it. We just have the fire. Somebody still has to invent the pan using which we can cook something on fire.”
“One thing always haunted me, which was why 100% of these prospects are not buying into BoostUp. Why do we have a rate called conversion rate?”
“The world is not that simple. The buyer has their own set of lenses.”
“You might have built the world's best stuff, and if they are not able to see it, then they are not able to see it.”
“What's so powerful about this shortlist, shown through empirical data, is that the number one vendor wins 84% of the time. And the number one vendor is not a selected vendor yet — it is just part of the shortlist.”
“The game is over even before your full-on sales team had a chance.”
“This is not about identifying a buyer. It's about thinking how the buyer thinks.”
“Jokingly at BoostUp, I used to say that if I could just put a chip in their head and get all the data of what they are thinking, I can win any deal. So we ended up inventing the next best thing, which is we built our own buyer.”