Guillaume Jacquet is a co-founder of Vasco, a growth-planning platform that turns the annual revenue plan into a living operating system for B2B SaaS companies. A former startup founder with board and executive experience, he built Vasco around the belief that RevOps' job is to make growth predictable, fast, and efficient — reverse-engineering ARR targets into funnel and headcount inputs, grounding plans in the unit economics investors actually stress-test, and replacing quarter-end 'reforecast hell' with scenario modeling and live, daily progress-to-target reporting. He works closely with founders, RevOps leaders, and finance teams on how to build a plan the board will approve and then operate against it continuously.
“When we raise capital as a VC-backed company, there's that capital clock that is ticking, and you make sure you go fast and you don't have a lot of trial and error.”
“You approve your budgets and your plan in February or March, which is almost already a full quarter inside the next fiscal year — and the reality has already changed. So you've approved a plan that is already obsolete and out of sync with reality.”
“Very often there's this magical sense that people will close leads that come in within the same month. But if your sales cycle is three months, you need to generate those leads in January, February, March — otherwise you're sending your troops on the death march.”
“If you compound ramp time and sales cycle, you realize the ability to hit the year is almost decided within the first three to four months.”
“It's an exercise of being accurate, not pushing higher or lower.”
“Most people forget that your CEO and your CFO have a boss — and that boss is called the board.”
“If you understand the language of the board, you can talk that language to the CEO and the CFO, and you get a seat at the table that is way different.”
“You want to grow progressively into the unit economics the board wants to see. You don't want a perfect line of green all the way through your plan, because that doesn't exist and nobody is expecting it.”