David Walker is the founder and CEO of Spara, a multimodal AI platform that trains one model on a company's data and talks to its buyers in real time across chat, email, and voice to convert inbound interest into pipeline. Before Spara he was co-founder and CEO of a SaaS business in the real estate space, which he grew to 350 people and sold to a company with a couple thousand employees. Across both orgs he spent most of his time on go-to-market and selling, and kept running into the same wall: interested buyers were coming to the website with no fast, human-quality way to talk to them and learn the questions they actually had. He started Spara to solve that problem as his life's work, betting that as AI-powered outbound decays under a reverse network effect, the durable leverage is a real-time, value-first inbound layer that augments sellers rather than replacing them.
“We are multimodal, so we allow companies to train one model on their data and then we can talk to their customers in any form factor that their customers want to use — chat, email, voice, whatever it is.”
“The signal-noise problem is getting worse. AI makes it harder for everyone. It's kind of a reverse network effect. The more people using AI to send outbound emails, the less effective each individual email will be.”
“100% of people who buy are going to go to your website — whether they're inbound, outbound, wherever they came from. And that is a key area where humans have done a really poor job, because we're just not fast enough.”
“Would you go through that motion as a buyer? And 90% of the time there's a wry smile, and the answer is always the same. Honestly, no.”
“If we know the question that our customer is looking to ask us, we have the roadmap to close.”
“That's proprietary intent data. You have to earn it. You have to give them the opportunity to have that conversation. You can't buy that data anywhere else.”
“It's give to get. It's classic sales. We've been helpful, and so Spara has earned the right to go and ask pre-qualification questions.”
“So many sales motions today hold back your most qualified and interested buyers. The people who really want to give you money are actually held back and they feel like they're slowed down.”