---
title: "RB2B"
type: doc
evidence_type: method
category: "System Demos"
publisher: "LeanScale"
date_modified: 2026-08-10
word_count: 4
topics: ["outbound-sales", "demand-generation"]
canonical_url: https://knowledge.leanscale.team/docs/system-demos-pipeline-generation-rb2b/
source: "LeanScale Knowledge Hub — https://knowledge.leanscale.team"
license: "Free to quote and cite with attribution to LeanScale."
---

# RB2B

**Evidence type:** method (what we prescribe)

RB2B identifies anonymous website visitors at the person level rather than the company level, turning existing site traffic into named prospects. That distinction is what makes the output directly actionable for outbound rather than merely indicative of account interest.

## RB2B

📄 Download: RB2B Post.pdf

## Canonical

https://knowledge.leanscale.team/docs/system-demos-pipeline-generation-rb2b/