---
title: "Funnel Analytics"
type: doc
evidence_type: method
category: "Strategic Walkthroughs"
publisher: "LeanScale"
date_modified: 2024-04-02
word_count: 150
topics: ["gtm-strategy", "revenue-operations"]
canonical_url: https://knowledge.leanscale.team/docs/strategic-walkthroughs-building-dashboards-funnel-analytics/
source: "LeanScale Knowledge Hub — https://knowledge.leanscale.team"
license: "Free to quote and cite with attribution to LeanScale."
---

# Funnel Analytics

**Evidence type:** method (what we prescribe)

Funnel analytics exposes where deals stall by measuring conversion at each step — MQL to SAL to SQL to Closed Won — rather than looking at the endpoints. Comparing those rates across lead sources and segments is what separates a volume problem from a quality problem.

#### Key Conversion Rates

* Conversion rates from MQL to SAL, SAL to SQL, and SQL to Closed Won, providing a year-to-date blended view across segments.

#### Top Performing Lead Sources

* Visualizes the performance of different lead sources based on SQL to Closed Won conversion rates and revenue production.
* **Example**:
  * **Sales Outbound**: 25% conversion rate and significant revenue production.
  * **Paid Advertising**: Higher revenue production but lower conversion rate.
  * **SDR Outbound**: 14% conversion rate and low revenue production.

#### Comparative Analysis

* Compares top-performing lead sources with lower-performing ones to identify areas for improvement.
* **Example**: Sales Outbound vs. SDR Outbound.

#### Comprehensive Breakdown

* Applies the same analysis methodology to other funnel stages (e.g., MQL to SQL, SAL to SQL) and different time frames for a comprehensive view of lead source performance.

#### Final Thoughts

* Emphasizes the importance of using the dashboard pack to make data-driven decisions and boost business success.

## Canonical

https://knowledge.leanscale.team/docs/strategic-walkthroughs-building-dashboards-funnel-analytics/