Revenue architecture consultancy that pioneered the Bowtie model for the recurring-revenue customer lifecycle. Roee Hartuv led its revenue architecture team for nearly four years and taught its flagship course to operators worldwide.
winningbydesign.com ↗Roee Hartuv on pricing & packaging, the jobs-to-be-done approach, and how AI broke SaaS unit economics
David Weiss on matching the methodology to the motion — and why fundamentals beat silver bullets