Public research university whose Kelley School of Business ran the DBA program from which Gary Frazier earned his doctorate in 1979, teaching an undergraduate marketing course each semester.
www.iu.edu ↗Former USC Marketing Chair Gary Frazier on brand, niche, the flattening sales org, and why the CMO lost the C-suite
Scott Sinatra on MEDDPICC, the new multi-threading, why POCs are the default, and building go-to-market for enterprise AI's chaos