Technology research and advisory firm. Cited in this episode as the source of the sense-making framework and the CRO-review research on buyer decision fatigue and decision confidence.
www.gartner.com ↗Brett Kelly on the RevOps-to-CRO path, leading 20-year veterans through reinvention, and why AI means producing more — not cutting staff
David Weiss on matching the methodology to the motion — and why fundamentals beat silver bullets