Global professional-services and consulting firm. Its Deloitte University campus hosted the AI provider conference that frames the episode's field observations (the 'SaaS apocalypse,' POCs as default, forward-deployed engineers). Deloitte also surfaced as a technology-consulting partner inside a target account via Scott's Claude-built purchase-intent signal.
www.deloitte.com ↗Andrew Geisse (CRO, Pallet) on honest GTM planning, POCs that actually convert, and selling AI into a $12T industry
Scott Sinatra on MEDDPICC, the new multi-threading, why POCs are the default, and building go-to-market for enterprise AI's chaos